30% team work (4-5 in one team)
research papers 2 A4 and 5 minutes pitch
Objective
develop and present an inbound marketing winning idea for swiss education group
research on possible touchpoints and describe on your research paper your findings
concentrate on YOUR winning idea and present it to the "CEO" of Swiss Education Group" and investors
Ensure the global validity of your idea and pitch your audience at the right level
You can concentrate on ONE idea, on one brand, one product/ course
Rely on your skills and your experiences in digital space
but present it at a business level and back it up through your research paper
The Prezi must be embedded onto the Wikispaces - page PITCH
make sure you do not delete the work from others, just add on
the LIFE presentation can be done by 1 or more, but ensure you test it first, you have ONE chance
you have precisely (timed) 6 Minutes at Max, then you will be stopped
70% individual exam in April (on or off line)
Written Exam 3 hrs
Only about content covered in class (not on add on material)
Big picture questions NOT technical details
30% team work (4-5 in one team)
research papers 2 A4 and 5 minutes pitch
Objective
develop and present an inbound marketing winning idea for swiss education group
research on possible touchpoints and describe on your research paper your findings
concentrate on YOUR winning idea and present it to the "CEO" of Swiss Education Group" and investors
Ensure the global validity of your idea and pitch your audience at the right level
You can concentrate on ONE idea, on one brand, one product/ course
Rely on your skills and your experiences in digital space
but present it at a business level and back it up through your research paper
The Prezi must be embedded onto the Wikispaces - page PITCH
make sure you do not delete the work from others, just add on
the LIFE presentation can be done by 1 or more, but ensure you test it first, you have ONE chance
you have precisely (timed) 6 Minutes at Max, then you will be stopped
70% individual exam in April (on or off line)
Written Exam 3 hrs
Only about content covered in class (not on add on material)
Big picture questions NOT technical details